Venture was an affair of the ‘art’
5:10pm Tuesday 14th October 2008
Most people reach a stage or age where they re-evaluate their lives.
Turning 30 was Lindsey Hill-Mawson’s memorable turning point – in more ways than one. “I had a bit of a mid-life crisis!” she says.
The graphic designer was working for an advertising agency before launching Apperley Design eight years ago. She’d worked freelance between leaving the agency and setting up her business to build her contacts.
She has always liked art. “I love art... it gives you a certain feeling. Some colours put you in different moods,” says Lindsey.
Designing websites for customers gave Lindsey the idea to launch what she believes is a unique enterprise, selling ‘eye candy for walls and windows’ online.
“I was looking for some art for my own house and I couldn’t find anything I really liked,” she recalls.
Lindsey had done some of her own illustrations on the computer. The first few designs she did gave her the idea for ‘eye candy for walls’, the strapline she uses to promote her enterprise.
Artylicious is an online art boutique allowing customers to choose various designs from the website, following such themes as abstract art, landscapes, even graffiti which can be printed on canvas or roller blinds.
By supplying a photograph, customers can also personalise their purchase. Photographs on canvas enable customers to bring life to their walls and blinds. Baby images are particularly popular for nursery blinds. When we spoke she was eagerly anticipating the appearance of one of her printed roller blinds on a TV makeover show.
Lindsey says: “The canvases are a wonderful way to liven up a room, whether they entail a funky design or something more personalised with keepsake value. They are designed and hand-made to perfection and add that little bit of quirkiness to home decor.”
Keeping it in the family, Lindsey runs Artylicious with her husband, Adam, also a graphic designer. Landscapes and abstracts adorn their walls but the most precious images are those of their baby son Harvey.
“The photograph on canvas product is one I am especially fond of; mainly because I have a picture of my little boy Harvey spread across three canvases in his nursery, adding a real personal touch to the room. I would encourage all mums to opt for this keepsake canvas as a stylish way to adorn nursery walls.”
She is looking to mount images on deckchairs, while original art collections are also available of established local artists such as Mark Yates and Lisa Vallo.
“Beauty is in the eye of the beholder. Art can be anything. Art is anything that is pleasing to the eye,” says Lindsey.
To find out about Artylicious visit www.artylicious.co.uk or call (01943) 884177.
